Have you built your dream event venue but your calendar still has empty dates? Are you looking for a a venue sales expert to show you how to reach your wildest revenue potential?

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Why Do You Need a Sales System?

Lower Demand: Marriage Rates & Inquiries are Declining

The wedding industry is experiencing an "Engagement Gap" which means a lower demand for your wedding venue through 2025. With in-person interactions limited or restricted during the Covid-19 Pandemic, individuals turned to online platforms to connect and foster relationships that lacked speed to marriage and longevity. Fewer long term relationships began during 2020-2022 resulting in fewer engagements in 2023-2025. With declining marriage rates and inquiries, every lead counts. A wedding sales system helps you streamline lead management by organizing and prioritizing incoming inquiries. It ensures that no potential client goes unnoticed and enables you to respond promptly, maximizing your chances of converting leads into bookings. Efficient lead management becomes essential in a climate where each inquiry becomes even more valuable.

Higher Competition: New Venues are opening at alarming rates.

The wedding industry is booming, with new venues opening at alarming rates. As a wedding venue owner, you need a competitive edge to stand out from the crowd and attract couples seeking their dream wedding location. That's why implementing a robust wedding sales system is essential for your success.

At Event Sales Pro, we understand the importance of staying ahead in a fast-paced and competitive market. With Kristen & her Team’s expertise, we can help you implement an effective wedding sales system tailored to your venue's unique needs and goals. From marketing your venue and lead management to contract execution, we'll support you in optimizing your sales process and driving business growth.

Labor Costs: Talent is hard to find, afford and keep

Finding, affording, and retaining talented wedding venue sales staff can be a significant challenge. This is where a well-implemented wedding sales system becomes a vital asset for your venue. With limited staffing resources, managing incoming leads can become overwhelming & every lead lost is a huge loss to your business. A wedding sales system trains your team & streamlines lead management by automating processes and providing a centralized database. This enables your team to prioritize and respond to leads promptly, ensuring no potential business slips through the cracks. By optimizing lead management, you can make the most of your staff's time and focus on nurturing high-potential leads. 

It can also save you tons  of time when hiring and training new sales talent as a wedding sales system provides a structured and consistent sales process that can be easily replicated and followed by your entire team. This ensures that even if staff turnover occurs, your sales process remains intact, guaranteeing a seamless experience for potential clients and maintaining business continuity.

Your Clients are Digital Natives who want Instant Gratification. You need to be available 24/7.

A wedding venue sales system can provide comprehensive and up-to-date information about your venue, including pricing, availability, amenities, and testimonials. This eliminates the need for back-and-forth communication and empowers potential clients to make informed decisions quickly like booking a tour instantly or signing a contract on their phone. Instant information access satisfies their desire for efficiency and enhances their overall experience. A wedding sales system also enables you to respond promptly to inquiries, ensuring potential clients receive the immediate attention they desire. Automated notifications, email templates, and chatbot integration can further expedite your response time, enhancing the customer experience and increasing the likelihood of converting leads into bookings.

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The  System Steps

Step 1:

Digital Marketing Ads & Website Copy

Create Your Marketing Plan to Increase Inquiries with Digital Ads & Write Website Sales Page Copy that Converts Website Visitors to New Inquiries 

 

Step 2:

Create a Digital Venue Guide

Create a Digital Venue Guide in Canva with Stunning Images for your Venue Pricing, Menu, FAQ's, Preferred Vendors & More!

 

Step 3:

Create a Sales Pipeline

Create a Sales Pipeline with a Customer Relationship Management (CRM) Software & a Digital Workflow with Call - Text-Email Campaigns so every lead gets multiple touches.

Step 4:

Enhance the Tour Experience

Enhance the Tour Experience & Train on Closing with a Quick & Easy Booking Procedure

A Factional Venue Sales Team is a group of Venue Sales Experts who are: 

- Experienced Sales Profession

- Trained in Venue Sales

Dedicated.... all that is fine... 

  • Answer All Incoming Leads 
  • Respond Quickly to Sales Questions
  • Work Your Pipeline
  • Book your Tours 
  • Close your Contracts
  • Managing Digital Ads
  • Updating Your Website
  • Enhancing Your Sales Team's Skills 
  • Tracking Your Key Performance Indicators
  • Reporting on Sales Performance
  • Auditing Your Marketing & Sales Strategies
  • Answer All Incoming Leads 
  • Respond Quickly to Sales Questions
  • Work Your Pipeline
  • Book your Tours 
  • Close your Contracts
  • Managing Digital Ads
  • Updating Your Website
  • Enhancing Your Sales Team's Skills 
  • Tracking Your Key Performance Indicators
  • Reporting on Sales Performance
  • Auditing Your Marketing & Sales Strategies
  • Manages your Website Sales Page
  • Contacts All Incoming Leads to Move through Your Sales Pipeline from Inquiry to Tour to Booking
  • Manages Post Tour Follow Up to Close the Contract 
  • Start with a Sales & Marketing Audit by a Veteran Venue Sales Director
  • Make Major Changes to your Digital Strategy on your Website, Digital Ad Management and Sales BrochuresLet our Team Manage Your Sales! 

 

All you have to do is… give the most amazing tour of your gorgeous venue - we train you how with our online sales training course & sales coaching calls!

 

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“Kristen Leen has been an invaluable source of advice for my venue over the years. She has assisted when issues have arisen with unhappy clients, helped facilitate vendor relationships, giving advice on Covid-19 policies and best practices, and advised me on appropriate pricing structures for our area and venue. Her vast knowledge of the industry never ceases to amaze me and has helped both my company and me personally to grow.”


- Amanda Peoples, Venue Owner at Walnut Hill

“We are a brand new wedding and event venue that started taking bookings in February 2021 (Yes! Right before COVID) Thankfully months before then, I had reached out to Kristen to assist me with preparing our packages and various documents for our business. The wisdom and knowledge I was able to glean from her during those sessions is one of the reasons I believe we were able to thrive during one of the greatest pandemics to hit our country. She was thorough, organized, prepared, and purposeful in all of our sessions. She prepared me, and our startup business, for success and since taking bookings in February 2021, we have booked over 45 weddings. I am very thankful for every session with Kristen and you will be too!”


- Karen Hornsby, Venue Owner at The Majestic Oaks

“Kristen was wonderful to work with! She was hands-on and answered our questions promptly. Understanding how to utilize a Market Research study properly was a much-needed tool we didn't know we needed. Her explanations were concise and easy to apply. Looking the other way will not get you more bookings!


~ Patti Emanuel, Venue Owner at Emery's Buffalo Creek

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